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Rethinking Black Friday: A path from consumerism to environmental responsibility

In recent years, Black Friday has also found its way to Greece, becoming a somewhat new "tradition" in a country where the concept of mass shopping was not common until recently. While the promise of deep discounts and exciting offers may tempt consumers, it's important to consider the wider implications of this frenzy.


Photos by Aaron Weiss

In Greece, the sales landscape is a bit different from what we see in other countries. While there are some genuine deals, it's not uncommon to find deep discounts on products whose prices have been inflated beforehand. This practice, known as "price manipulation," is a reminder for consumers to approach Black Friday with a critical eye.


Consumerism and Environmental Consequences

The rapid spread of Black Friday in Greece is part of a wider global trend: unbridled consumerism. When consumers flock to stores or online platforms to take advantage of discounts, they often overlook the environmental consequences of their actions. The production, transport and disposal of goods have a significant carbon footprint, contributing to climate change and other environmental issues.


environmental crisis

To tackle the problems associated with Black Friday and consumerism, we need to start with a mindset shift:


1. Thoughtful consumption: Think about whether you really need the products being sold. Impulse buying not only strains your wallet but also contributes to overspending.

2. Quality over quantity: Invest in high-quality products that will last longer, rather than buying lots of cheaper disposable products.

3. Support sustainable companies: Look for companies that prioritize sustainability, both in their products and in their production processes.

4. Second-hand shopping: Explore thrift stores. Thrifting is an eco-friendly way to shop, and you may discover unique pieces.

5. Local and Small Businesses: Support local and small businesses that may not be participating in Black Friday sales but offer quality.

6. Minimalism: Embrace a minimalist lifestyle, focusing on things that really add value to your life.

7. Educate yourself: Learn about the environmental impact of consumerism and make informed choices.


conscious shopping

As Black Friday takes root in Greece, it is a good time to reflect on the power of our choices as consumers. With a new approach, we can change the narrative, turning Black Friday from a day of sales to a day to promote a more environmentally conscious and sustainable society.

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