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Who needs a Friday that's Black?

What is Green Friday?

Green Friday, at its core, is an anti-Black Friday movement. Initiated around 2015, its essence is to resist the tidal wave of mass consumerism that peaks during Black Friday.

The movement's primary goal is to shift our shopping mindset from quantity to quality and from short-term gains to long-term environmental benefits. Green Friday encourages us to pause, reflect, and choose ethical purchases, emphasizing the conscious consumerism that respects our planet and its inhabitants.


What can you do instead of shopping during Black Friday?

While everyone is spending their money on things that they don't need and burdening the environment in the big cities, in the urban noise, it's a great opportunity for you to enjoy a Green Friday instead and do something special:

  • Go for a long walk near nature

  • Organise a family ride with your bicycles

  • Organise a game night with friends and family

  • Spend some time with yourself or with people that you haven't seen in a while

  • Try a unique experience (if you want to spend your money, you can do so while gaining some good memories)

Furthermore, if you really want to spend your money, please choose wisely. Avoid brands that are not eco-friendly, reusable, or that use animal testing. For example, some products are necessary for our everyday life, such as wraps, that are also reusable. At Re4Earth we have the Re4Earth Beeswax Reusable Wraps, made with natural and non-toxic ingredients that will not transfer chemicals to your food. Also, a metal straw is 100% reusable and would be a great add-on to your kitchen collection.

However, it's not only Black Friday harmful to the environment but also the Monday that follows, known as Cyber Monday. Online shopping, also, leaves a footprint on the environment and leads consumers to increased consumerism. Overall, the environmental impact of Cyber Monday is a result of its focus on consumption, the inefficiencies of shipping, and the increased waste produced. While online shopping can offer some benefits like reduced emissions from in-person shopping trips, the scale and intensity of sales events like Cyber Monday amplify its negative environmental effects.


Living in a big city is not that easy, but at the same time you have so many choices to be entertained with and excessive consumption is not the answer. Don't act before you think. Have you thought of the pollution that we create during Black Friday? If not you can learn more here. Let's turn Black Friday into "Buy Nothing Friday".

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